How to choose the format
Cosmetic paper packaging should be selected as a system: primary container dimensions, carton structure, insert protection, finish, artwork and export carton all affect cost and performance. A folding carton is efficient for a bottle or jar, while molded pulp or paperboard inserts help control movement in gift and ecommerce packs.
When a project has more than one viable route, compare the component, closure, decoration and shipping assumptions together. A short, production-intent sample brief usually creates a better decision than choosing a container from a product photo alone.

