How to choose the format
Cosmetic gift boxes work best when the bottle, jar, tube, closure and insert are developed together. Use a folding carton for efficient retail distribution, a rigid box for a premium launch, or a fitted molded-pulp insert when the set includes fragile glass or several different shapes.
When a project has more than one viable route, compare the component, closure, decoration and shipping assumptions together. A short, production-intent sample brief usually creates a better decision than choosing a container from a product photo alone.

